Tuesday, 23 April 2013

Audience theories - revision

  1. Explain your understanding of the Hypodermic Needle Model in relation to Effects Debates including origins & relevance of the theory. 50 Words
  2. What does it mean when audiences are said to be passive?
  3. Give examples of four media texts (each one from a different media form) that potentially could passively affect a target audience explaining what the passive affects are. 50 Words
  4. Explain clearly your understanding of the Uses and Gratifications Model in relation to Effects Debates including origins and relevance of the theory. Identify each stage detailing your understanding of what it means for audiences. 100 Words
  5. What does it mean when audiences are said to be active?
  6. What is the Two Step Flow Model?
  7. Explain clearly your understanding of the Cultivation Theory. Using appropriate media language, discuss why you agree with it or not. 100 Words
  8. Identify 4 Media Regulatory Bodies. Using one as an example and referring to key learnt terminology about audiences, discuss how Censorship has changed in recent years. 500 Words
  9. With examples, what is the difference between dominant, preferred and negotiated readings? 100 Words
  10. Bullet point four arguments for and against regulating the Internet.

Friday, 19 April 2013

Mind maps - use this to prepare

Use this brief presentation to prepare mind maps on the following subjects:


Ali And Dakota: research and planning

Andrew and Ruth: Digital technology

Alex and Victoria: Conventions of real media texts

Anthony: Post production

Wednesday, 17 April 2013

The 7 basic plots - narrative theory



In this book, Christopher Booker comes up with 7 basic plots that explain ALL films. It's a little simplistic,  but it's full of interesting narrative theory.

Here are the seven plots:

Overcoming the monster
Rags to riches
The quest
Voyage and return
Comedy
Tragedy
Rebirth.
In this book, Christopher Booker comes up with 7 basic plots that explain ALL films. It's a little simplistic, but it's full of interesting narrative theory.

Further explanations here

 

Narrative theory - revision

Your job...

In pairs, use this presentation (and others) to:

1 Explain narrative theory
2. Explain your a) documentary, b) advertising campaign and c) AS film in terms of this narrative theory.


Your focus:

Alex and Dakota: Barthes
Anthony and Victoria: Levi Strauss
Ali and Ruth: Propp
Andrew: Todorov

Wednesday, 3 April 2013

Update your blogs!

Hi folks,

In case you haven’t checked the blog: I need you to update the navigation bars on your blogs NOW so that I can mark them as the examiner would. I’m trying to give you your feedback but without the right labels, it’s difficult. Please go through every post and label them with the labels we discussed in class.

Dakota is the closest of the ones I’ve seen

but really the labels should be:

research and planning
documentary production
advertising campaign
evaluation
media regulation

Some things can have more than one label: your research and planning into your ad campaigns, for example, would be labelled research and planning, and advertising campaign.

Blog feedback to follow as soon as you've done your labels; please apply all my comments by the end of next week.