Research and planning - from the mark scheme

Define purpose of research for 

one  audio/audio visual product and one text/visual product into eg:

• 

target audience

• 

product comparisons

• 

talent/actors

• 

stimulus for ideas:

• 

document ideas and concepts, eg rough books,

For

each product demonstrate at least one type of primary research:

• 

questionnaires

• 

interviews

• 

visits

• 

observations

• 

focus groups

For

each product demonstrate at least one type of secondary

research:

•

print products

•

audio-visual products

•

Internet

Justify choice of research method.
Explain and present research findings.